Your Kryptonite

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You already have a personal brand. Everyone has a personal

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brand, whether they know it or not. Is yours going to be by

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design? Or is it going to be by default?

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Hello, fellow

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Earthlings. Welcome to the becoming the big me podcast. I'm

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your host, Djemilah, Birnie. And together, we will be stepping

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into our highest potential, exploring all things mind, body,

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and soul. With justice, major business, your spiritual badass

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solopreneur and a warrior for change, you're ready to expand

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your impact and leave your old self behind in order to raise

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your vibration so that you can positively influence your

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business, your community, and ultimately, the world. Without

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further ado, let's dive right into it. This episode was

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originally recorded as an online training. So if you hear any

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clicks, or you hear me refer to homework, that is why don't

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worry, there's no homework that you miss. But the information is

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extremely powerful. So I decided to pop it on to the podcast, and

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I know that you will receive value from this episode. Your

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message and your core values along with your story is your

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kryptonite. This is what weakens the competition. This is what

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connects you greater to your clients and allows you to

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influence them on a deeper level. Your story is essentially

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your own superpower. It allows you to stand out from the crowd.

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There are a million real estate agents out there, there are a

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million, you know, business coaches out there, there are a

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million photographers out there, there are so many other people

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already in your space doing what you are doing as well. But

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nobody else is doing it the exact same way as you nobody

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else has the same story as you Your story is completely unique

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to you. Your story is like your fingerprint, nobody else in the

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entire world has the exact same one. You are the only person

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with that this is your superpower. So when you can get

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crystal clear on your messaging when you can get crystal clear

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on your purpose and your values and what you bring to the table

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and your story and how you have gotten to where you are now.

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Then you are now able to stand out from the crowd. You are not

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just like every other financial advisor out there. You are

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unique. You are your business. We've all heard this before you

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are your business people don't buy from businesses they buy

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from people they know like and trust. Crap crafting your

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messaging and crafting your story is what is going to allow

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you to connect and build that know like and trust factor with

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your audience so that their guards are now being let down

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your story is your kryptonite just how kryptonite weakens

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super man's powers. Your story allows people's guards to let

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you let down and connect with you on a much deeper level. Your

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story, your messaging your core values. It allows you to be you

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It allows you to be your authentic self. It allows you to

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be who you truly

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are.

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Every single one of us have have a very unique, energetic

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blueprint. Nobody else has the exact same energetic blueprint

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as you so the way that you do things, the way that you convey

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your message, the way that you help people. The way that you

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interact with your customers is unique to you. I could share

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this slide with somebody else and this presentation it with

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someone else and they can present to you the exact same

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information that I have presented to you over the course

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of this course. But because of their energetic blueprint,

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because of their core values because of what they have been

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through in their story, they're going to present it in a

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different way than I am. And now there are people out there who

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are going to resonate more with the way that they share the

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information than the way that I share the information. The exact

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same information is being portrayed the exact same

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knowledge is being given. But because we have different

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values, because we have a different energetic blueprint,

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you are going to receive the message in a different way. When

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you have created this bond, when you have crafted your story and

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defined your messaging, you now get to be yourself in your

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business

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again,

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as you can tell, in this course, I have done silly things where

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like, my thing wasn't clicking, I've made weird faces. And that

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is okay, because that is who I am, I am Goofy, I make mistakes.

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I do weird things sometimes. But that is who I am. And because I

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am connecting with my audience, my audience doesn't care when I

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make silly mistakes like that. I don't have the best spelling.

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Spelling has always been one of my weaknesses, I have sent out

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things that have spelling errors in that. But my core audience,

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my quantum clients, they don't care about

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that.

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Because they are connected to me and where I am taking them. And

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they understand that I have different strengths that are

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going to help them in the areas that they are looking for my

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spelling doesn't necessarily matter for what they are trying

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to get what obstacle they are trying to get

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over.

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When you are living in your own true story, when your business

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is truly you and your being your authentic self, it allows you to

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fall back in love with your business. Because you are able

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to take off the mask of what it is supposed to look like. And

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able to just be you. How many of you have gone to

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a job

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where you're expected to show up in a certain way you're expected

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to act a certain way. And you literally have a work

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personality and a home personality. You might even have

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a different voice that you use when you speak with clients.

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Back in my sales days, when I was working out for ryzen, I

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completely had my work self and I had my at home self. When a

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client would come in, I would change my voice, I would change

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the way that I spoke, I would change everything about me to

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fit into the mold of what I was supposed to be a manager of a

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wireless retail store. But when you create your business in such

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a way that you can just be yourself, you're going to allow

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yourself to

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just be Do you

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know how much energy you're gonna sit? how exhausting is it

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to put on that mask every day, and to show up as a person that

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you aren't. So when you have defined your story and your

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messaging and you're taking your customers on a journey with you,

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and you know what your core values are, and you're living in

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your authentic self, you're able to fall back in love with your

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business. You already have a personal brand. Everyone has a

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personal brand, whether they know it or not. Is yours going

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to be by design? Or is it going to be by default? Is it just

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going to happen? And you're not going to be the one directing

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it. You're not actually in the driver's seat of your personal

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brand of your core messaging, of your values of your journey.

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Thank you for tuning in to today's episode of The becoming

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that Big me podcasts. If you found value in today's episode,

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make sure to leave us a review and share this episode with

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someone who needs to hear this message. That's how our podcast

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grows. Are you curious about learning more about harnessing

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the power of your subconscious mind? then join the free rewire

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challenge, where we dive deep into the subconscious mind how

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it works and give you some tangible action steps to begin

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rewiring it to serve you go to bit.li slash rewire challenge

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that bit.li slash rewire challenge. Until next time, I'm

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your host Djemilah Birnie, signing out