Episode 29

Turning Lemons into Lemonade with Anthony Ruchirat

Sometimes in life things don’t always go as planned. It’s just the way it works. The difference maker is what you choose to do and how you respond when things do go a little bit haywire. I had the pleasure of speaking with Anthony Ruchirat, the owner of A+ Superior Detailing about just this when his business had an advertising mix up and how he has chosen to transform the mishap. 

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Hi! I am your host Djemilah Birnie of www.becomingthebigme.com . I have been building businesses online since the age of 17. When I discovered the power that we hold within our own minds my world truly began to change.

I love to write and have published some books, some of them have even hit some charts 😲 You can check them out here http://bit.ly/djemilahbooks

Ready to start playing BIG and step into your Big Me potential by harnessing the power of your mind? Then make sure you join the free Rewire challenge to get all the tools you need! https://www.djemilah.com/rewirechallenge

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Transcript
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Welcome back to The becoming the big knee podcast. I'm your host,

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Djemilah Birnie, and you are tuning into minute madness, a

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little dose of epicness delivered in five minutes or

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less.

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Hey, what's up, guys, it's jameelah. I'm here with Anthony.

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We're just on the beach doing our little walk here. And he was

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telling me about something that I just had to share with you

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guys. So Anthony was talking about something that happened in

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his business. And it brought to my mind something really

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important. And that is taking a mistake, or taking something

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that is a perceived negative, and turning it into a perceived

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positive. So Anthony, I'll let you share kind of what happened

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with Yelp, and what's going on. Yeah, so I had

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contacted Yelp and decided to try to exercise their

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advertisements, and put me up at the top of the search for the

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our mobile detailing company.

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Somehow in that process, they messed up the location and

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started advertising us way out of our zone. And I was actually

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trying to push gift cards during that time. So we ended up

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selling a lot of gift cards this year. And I was really excited

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about it. And then I ended up finding out that we were being

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advertised over in the Seattle area, which is hours away from

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where we operate. So now I am accountable to do those details,

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or do the refund, which, you know, but the great thing that's

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come from it is the amount of customers even after cancelling

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that campaign, that are still calling me in that area, that

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has allowed me to kind of open my eyes to the perspective of

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what is available out there. And it's given me the customer

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database, to be able to actually work towards launching another

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vehicle, another mobile detailing van out there. So I

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kind of took that negative because they cost me a lot of

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money. And now I'm going to transition and personally start

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running out there and start launching vans out in that area,

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which is awesome. Because it's not something that was on my, on

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my plate or on my radar up until it's now it's like I can't deny

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it. I think it's just such a cool story. Because you could

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have easily just gotten pissed off. And I think you did get a

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little

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you did get a little mad at the beginning. But you could have

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easily just gotten so mad at the situation been mad at Yelp and

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mad about the money situation and lost that opportunity. But

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instead, you allowed yourself to get frustrated for a minute. But

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then you allowed it to open a new door of opportunity for you

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and all of those calls. I mean, that's a very, very busy area.

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There's a lot of customers in that area, and you are in a

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growth and expansion timeframe right now and hiring new people

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like it all seems to kind of aligned at the right time. Yeah,

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and I just think it's so powerful how you were able to

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take that perceived negative experience, which was a mistake,

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right? It was a mistake in the advertising process. And you

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could have been upset about the loss of money. But you have the

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forethought to see that this isn't actually a loss of money,

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because in the long term, you're gonna now launch a van over

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there, and you're gonna end up getting a lunch is gonna end I

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think I might surprise myself, the growth I've been, we've been

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operating over here for about five years. And I'm kind of

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starting to feel like, once I launched that van over there,

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it's just gonna be rapid, you know, I'm gonna start just

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launching more and more bands. So I'm excited about it. And

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it's just important to remember that, you know, there's not

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necessarily any bad days, we have good days, we have great

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days, we have learning days. And so having the ability to take

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that negative and let Yes, you're gonna feel the emotions,

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like I was like, yo, you know, I sold all these gift cards, but

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at the same time, it's like, hold up, flip the script. Step

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back, look at the bigger picture. What is the universe

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trying to show me here? What kind of opportunity is here?

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What kind of lesson is there to be learned? and seize the

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opportunity. So, you know, I'm grateful for it. Yeah, that's so

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powerful. Thank you so much for sharing that story. And with

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that, I'll leave you guys on that note. So what in your life

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are is maybe a perceived negative, that maybe you could

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switch the perspective on maybe it actually is there to serve

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you. Maybe all it takes a different lens to look through

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the situation.

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Thank you for tuning in to today's episode of The becoming

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the big me podcast. If you found value in today's episode, make

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sure to leave us a review and share this episode with someone

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who needs to hear this message.

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That's how our podcast grows. Are you curious about learning

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join the free rewire challenge where we dive deep into the

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subconscious mind how it works and give you some tangible

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action steps to began rewiring it to serve you go to bit.li

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Until next time, I'm your host Djemilah Birnie, signing out

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