Episode 29
Turning Lemons into Lemonade with Anthony Ruchirat
Sometimes in life things don’t always go as planned. It’s just the way it works. The difference maker is what you choose to do and how you respond when things do go a little bit haywire. I had the pleasure of speaking with Anthony Ruchirat, the owner of A+ Superior Detailing about just this when his business had an advertising mix up and how he has chosen to transform the mishap.
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Hi! I am your host Djemilah Birnie of www.becomingthebigme.com . I have been building businesses online since the age of 17. When I discovered the power that we hold within our own minds my world truly began to change.
I love to write and have published some books, some of them have even hit some charts 😲 You can check them out here http://bit.ly/djemilahbooks
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Transcript
Welcome back to The becoming the big knee podcast. I'm your host,
Speaker:Djemilah Birnie, and you are tuning into minute madness, a
Speaker:little dose of epicness delivered in five minutes or
Speaker:less.
Speaker:Hey, what's up, guys, it's jameelah. I'm here with Anthony.
Speaker:We're just on the beach doing our little walk here. And he was
Speaker:telling me about something that I just had to share with you
Speaker:guys. So Anthony was talking about something that happened in
Speaker:his business. And it brought to my mind something really
Speaker:important. And that is taking a mistake, or taking something
Speaker:that is a perceived negative, and turning it into a perceived
Speaker:positive. So Anthony, I'll let you share kind of what happened
Speaker:with Yelp, and what's going on. Yeah, so I had
Speaker:contacted Yelp and decided to try to exercise their
Speaker:advertisements, and put me up at the top of the search for the
Speaker:our mobile detailing company.
Speaker:Somehow in that process, they messed up the location and
Speaker:started advertising us way out of our zone. And I was actually
Speaker:trying to push gift cards during that time. So we ended up
Speaker:selling a lot of gift cards this year. And I was really excited
Speaker:about it. And then I ended up finding out that we were being
Speaker:advertised over in the Seattle area, which is hours away from
Speaker:where we operate. So now I am accountable to do those details,
Speaker:or do the refund, which, you know, but the great thing that's
Speaker:come from it is the amount of customers even after cancelling
Speaker:that campaign, that are still calling me in that area, that
Speaker:has allowed me to kind of open my eyes to the perspective of
Speaker:what is available out there. And it's given me the customer
Speaker:database, to be able to actually work towards launching another
Speaker:vehicle, another mobile detailing van out there. So I
Speaker:kind of took that negative because they cost me a lot of
Speaker:money. And now I'm going to transition and personally start
Speaker:running out there and start launching vans out in that area,
Speaker:which is awesome. Because it's not something that was on my, on
Speaker:my plate or on my radar up until it's now it's like I can't deny
Speaker:it. I think it's just such a cool story. Because you could
Speaker:have easily just gotten pissed off. And I think you did get a
Speaker:little
Speaker:you did get a little mad at the beginning. But you could have
Speaker:easily just gotten so mad at the situation been mad at Yelp and
Speaker:mad about the money situation and lost that opportunity. But
Speaker:instead, you allowed yourself to get frustrated for a minute. But
Speaker:then you allowed it to open a new door of opportunity for you
Speaker:and all of those calls. I mean, that's a very, very busy area.
Speaker:There's a lot of customers in that area, and you are in a
Speaker:growth and expansion timeframe right now and hiring new people
Speaker:like it all seems to kind of aligned at the right time. Yeah,
Speaker:and I just think it's so powerful how you were able to
Speaker:take that perceived negative experience, which was a mistake,
Speaker:right? It was a mistake in the advertising process. And you
Speaker:could have been upset about the loss of money. But you have the
Speaker:forethought to see that this isn't actually a loss of money,
Speaker:because in the long term, you're gonna now launch a van over
Speaker:there, and you're gonna end up getting a lunch is gonna end I
Speaker:think I might surprise myself, the growth I've been, we've been
Speaker:operating over here for about five years. And I'm kind of
Speaker:starting to feel like, once I launched that van over there,
Speaker:it's just gonna be rapid, you know, I'm gonna start just
Speaker:launching more and more bands. So I'm excited about it. And
Speaker:it's just important to remember that, you know, there's not
Speaker:necessarily any bad days, we have good days, we have great
Speaker:days, we have learning days. And so having the ability to take
Speaker:that negative and let Yes, you're gonna feel the emotions,
Speaker:like I was like, yo, you know, I sold all these gift cards, but
Speaker:at the same time, it's like, hold up, flip the script. Step
Speaker:back, look at the bigger picture. What is the universe
Speaker:trying to show me here? What kind of opportunity is here?
Speaker:What kind of lesson is there to be learned? and seize the
Speaker:opportunity. So, you know, I'm grateful for it. Yeah, that's so
Speaker:powerful. Thank you so much for sharing that story. And with
Speaker:that, I'll leave you guys on that note. So what in your life
Speaker:are is maybe a perceived negative, that maybe you could
Speaker:switch the perspective on maybe it actually is there to serve
Speaker:you. Maybe all it takes a different lens to look through
Speaker:the situation.
Speaker:Thank you for tuning in to today's episode of The becoming
Speaker:the big me podcast. If you found value in today's episode, make
Speaker:sure to leave us a review and share this episode with someone
Speaker:who needs to hear this message.
Speaker:That's how our podcast grows. Are you curious about learning
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Speaker:subconscious mind how it works and give you some tangible
Speaker:action steps to began rewiring it to serve you go to bit.li
Speaker:slash rewire challenge that bit.li slash rewired challenge.
Speaker:Until next time, I'm your host Djemilah Birnie, signing out
