Episode 23

What Is Attraction Marketing?

In today's episode of the Becoming the Big Me Podcast Djemilah dives into attraction marketing. What is it? And how can you use it? Tune in to find out!

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Hi! I am your host Djemilah Birnie of www.becomingthebigme.com . I have been building businesses online since the age of 17. When I discovered the power that we hold within our own minds my world truly began to change.

I love to write and have published some books, some of them have even hit some charts 😲 You can check them out here http://bit.ly/djemilahbooks

Ready to start playing BIG and step into your Big Me potential by harnessing the power of your mind? Then make sure you join the free Rewire challenge to get all the tools you need! https://www.djemilah.com/rewirechallenge

Don't forget to check out the little lady's podcast "A Kid's Perspective" where she answers your questions on all of life's most pressing issues, in her eyes, a kid! http://bit.ly/akidsperspective

Let's Connect! #allthelinks ⬇

https://djemilah.com/

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https://www.instagram.com/mimi.the.genie/

https://www.tiktok.com/@djemilah

Transcript
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Who are ready to invest who want to work with you and who already

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need what you have to offer.

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Hello, fellow Earthlings. Welcome to the becoming the big

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me podcast. I'm your host,

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Djemilah, Birnie.

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And together,

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we will be stepping into our highest potential, exploring all

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things

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mind, body,

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and soul. With justice major business,

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you're a spiritual badass solopreneur and a warrior for

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change, you're ready to expand your impact and leave your old

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self behind in order to raise your vibration so that you can

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positively influence your business, your community, and

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ultimately, the world. Without further ado, let's dive right

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into it.

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This episode was originally recorded as an online training.

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So if you hear any clicks, or you hear me refer to homework,

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that is why don't worry, there's no homework that you miss. But

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the information is extremely powerful. So I decided to pop it

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on to the podcast, and I know that you will receive value from

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this episode. What is attraction marketing? Before I go into the

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details, I just have a quick question for you. What comes to

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your mind when you think of attraction marketing? What do

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you think it is? attraction marketing is a way of

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magnetizing inbound leads to your company or business. So

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just like I have this little cute little picture here, of the

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magnet pulling people in, that's what attraction marketing is.

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That's why we dove into our story crafting. Because your

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story, your personality is going to be the force that attracts

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people to you who already want or need what you have to offer,

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who are ready to invest, who are excited to invest, who just

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can't wait to invest in themselves in your product in

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your service, because they see that value.

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And they want to work with you. This is key. You want clients

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who want to work with you. attraction marketing is the key

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to getting those quantum clients who are ready to invest who want

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to work with you and who already need what you have to offer. Let

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me tell you a story about a client that I obtained through

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outbound methods through cold calling specifically. So there

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was this client, I cold called her sold her on the digital

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marketing service. And she signed up. Now, this was really

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what opened my eyes to how I didn't want to do those outbound

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messages any more. I wanted people coming to me, I wanted

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inbound leads. I wanted people that were already wanting to

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work with me. I don't like feeling that feeling that you

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get of life trying to be all sales, are you trying to be this

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slimy salesperson trying to get someone to talk to you on the

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phone trying to set a meeting. All of that stuff energetically

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was not aligned with me. So I was doing these activities, but

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I always just had this weird feeling in my gut. When I would

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do them. I just didn't feel I didn't like to do it. I just it

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didn't excite me. It didn't light me up with joy. And this

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particular client, I ended up signing her up. And really she

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was not in the best position to invest. She kind of invested in

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the digital marketing services, because she really, really

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needed to to save her business. And so she was in a very, very

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scarcity mindset, which made her extremely anxious about every

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single thing that being with paid traffic. Digital Marketing

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is there is a warmup period where it takes some time to

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build out your audience before you're going to start to get all

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of these leads coming in. And with, with our campaign, the

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first couple of days, she was messaging me about every dollar

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that was spent, because she was so in this scarcity mindset of I

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need this to work out that every single dollar that was spent was

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stressing her out, she was messaging me at 9pm at night,

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calling me just stressing out about every single thing. And

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this has been a common theme I have noticed, when we people

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sales, people in general are using sales tactics to get

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people to buy from them and convince them I experienced this

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when I was the manager of the large wireless retail store as

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well. We were constantly pushed to sell, sell, sell, use any

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tactic you can to get someone to buy a phone of gray to add a

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line to get a tablet. And some of these tactics that they

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taught,

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were not

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just did not make me feel good, I used to get in trouble all of

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the time, because I wouldn't sell products to people, if I

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couldn't see the need for it. There was a time when a woman an

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older couple came in, they were having problems with their basic

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phones, they couldn't figure out how to use them. And I was not

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the manager at this time, I was just a sales rep and I had my

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manager watching the cameras. And while I was in conversation

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with them, trying to add value to their life, trying to help

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them trying to get it so that they could be satisfied with our

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company's service, so that they continue doing business with us.

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My manager is texting me the entire time sell them a tablet,

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sell them a tablet, they have basic phones, they need a

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tablet. And in my head, I did not want to do that sales pitch.

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And we're taught, you know, when people we were taught when

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people had basic phones, that you could add a tablet for no

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additional costs monthly and yada, yada, yada. But at the end

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of the day with the taxes and fees, it did end up being more

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monthly. And I did not like that sales tactic. And so what I did

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instead is I helped them with their problem. My boss is

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blowing up my phone, watching me the cameras telling me to do all

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of this. I helped them with their problem. I mentioned a

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tablet very nonchalantly was not trying to be a soft, slimy

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salesperson, they declined, I did not push it anymore, because

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I knew that wasn't the solution for them. I knew that wasn't

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what they actually needed. And here's what happened. The next

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week, I sold five or six iPhone upgrades to a bunch of older

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women who happened to tell me I heard about you from this woman

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out my book club, she was telling me about how kind you

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were how you weren't trying to sell her on all of these things

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that she did not need. And you actually helped her with her

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problem. And so she recommended that I come to you. And the

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thing is, when these people came in, they asked for me

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specifically. That is the power of attraction marketing. Sure, I

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could have maybe sold them into a tablet and use different sales

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techniques to get them to purchase that tablet. But I knew

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that that was not the solution for them. I wouldn't be adding

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value to their life by doing that. And in so I helped them

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and then so I ended up selling

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way more

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off of just her recommendations because she knew that I wanted

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to help. I'm going to dive more into that concept later on. But

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this is the power of attraction marketing. Can you imagine

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having your ideal clients

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excuse me,

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reaching out to you every single day who are already interested

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in your product or service? What would your business to look like

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if that were true?

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No more cold calling convincing chasing excessive discounting.

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This is the path Of Attraction

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Marketing.

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Thank you for tuning in to today's episode of The becoming

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the big me podcast. If you found value in today's episode, make

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sure to leave us a review and share this episode with someone

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who needs to hear this message. That's how our podcast grows.

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Are you curious about learning more about harnessing the power

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of your subconscious mind then join the free rewire challenge

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where we'll dive deep into the subconscious mind how it works

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and give you some tangible action steps to began rewiring

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it to serve you go to bit dot Lee slash rewire challenge that

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bit.li slash rewire challenge. Until next time, I'm your host

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