Episode 23
What Is Attraction Marketing?
In today's episode of the Becoming the Big Me Podcast Djemilah dives into attraction marketing. What is it? And how can you use it? Tune in to find out!
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Hi! I am your host Djemilah Birnie of www.becomingthebigme.com . I have been building businesses online since the age of 17. When I discovered the power that we hold within our own minds my world truly began to change.
I love to write and have published some books, some of them have even hit some charts 😲 You can check them out here http://bit.ly/djemilahbooks
Ready to start playing BIG and step into your Big Me potential by harnessing the power of your mind? Then make sure you join the free Rewire challenge to get all the tools you need! https://www.djemilah.com/rewirechallenge
Don't forget to check out the little lady's podcast "A Kid's Perspective" where she answers your questions on all of life's most pressing issues, in her eyes, a kid! http://bit.ly/akidsperspective
Let's Connect! #allthelinks ⬇
https://www.facebook.com/djemilah/
Transcript
Who are ready to invest who want to work with you and who already
Speaker:need what you have to offer.
Speaker:Hello, fellow Earthlings. Welcome to the becoming the big
Speaker:me podcast. I'm your host,
Speaker:Djemilah, Birnie.
Speaker:And together,
Speaker:we will be stepping into our highest potential, exploring all
Speaker:things
Speaker:mind, body,
Speaker:and soul. With justice major business,
Speaker:you're a spiritual badass solopreneur and a warrior for
Speaker:change, you're ready to expand your impact and leave your old
Speaker:self behind in order to raise your vibration so that you can
Speaker:positively influence your business, your community, and
Speaker:ultimately, the world. Without further ado, let's dive right
Speaker:into it.
Speaker:This episode was originally recorded as an online training.
Speaker:So if you hear any clicks, or you hear me refer to homework,
Speaker:that is why don't worry, there's no homework that you miss. But
Speaker:the information is extremely powerful. So I decided to pop it
Speaker:on to the podcast, and I know that you will receive value from
Speaker:this episode. What is attraction marketing? Before I go into the
Speaker:details, I just have a quick question for you. What comes to
Speaker:your mind when you think of attraction marketing? What do
Speaker:you think it is? attraction marketing is a way of
Speaker:magnetizing inbound leads to your company or business. So
Speaker:just like I have this little cute little picture here, of the
Speaker:magnet pulling people in, that's what attraction marketing is.
Speaker:That's why we dove into our story crafting. Because your
Speaker:story, your personality is going to be the force that attracts
Speaker:people to you who already want or need what you have to offer,
Speaker:who are ready to invest, who are excited to invest, who just
Speaker:can't wait to invest in themselves in your product in
Speaker:your service, because they see that value.
Speaker:And they want to work with you. This is key. You want clients
Speaker:who want to work with you. attraction marketing is the key
Speaker:to getting those quantum clients who are ready to invest who want
Speaker:to work with you and who already need what you have to offer. Let
Speaker:me tell you a story about a client that I obtained through
Speaker:outbound methods through cold calling specifically. So there
Speaker:was this client, I cold called her sold her on the digital
Speaker:marketing service. And she signed up. Now, this was really
Speaker:what opened my eyes to how I didn't want to do those outbound
Speaker:messages any more. I wanted people coming to me, I wanted
Speaker:inbound leads. I wanted people that were already wanting to
Speaker:work with me. I don't like feeling that feeling that you
Speaker:get of life trying to be all sales, are you trying to be this
Speaker:slimy salesperson trying to get someone to talk to you on the
Speaker:phone trying to set a meeting. All of that stuff energetically
Speaker:was not aligned with me. So I was doing these activities, but
Speaker:I always just had this weird feeling in my gut. When I would
Speaker:do them. I just didn't feel I didn't like to do it. I just it
Speaker:didn't excite me. It didn't light me up with joy. And this
Speaker:particular client, I ended up signing her up. And really she
Speaker:was not in the best position to invest. She kind of invested in
Speaker:the digital marketing services, because she really, really
Speaker:needed to to save her business. And so she was in a very, very
Speaker:scarcity mindset, which made her extremely anxious about every
Speaker:single thing that being with paid traffic. Digital Marketing
Speaker:is there is a warmup period where it takes some time to
Speaker:build out your audience before you're going to start to get all
Speaker:of these leads coming in. And with, with our campaign, the
Speaker:first couple of days, she was messaging me about every dollar
Speaker:that was spent, because she was so in this scarcity mindset of I
Speaker:need this to work out that every single dollar that was spent was
Speaker:stressing her out, she was messaging me at 9pm at night,
Speaker:calling me just stressing out about every single thing. And
Speaker:this has been a common theme I have noticed, when we people
Speaker:sales, people in general are using sales tactics to get
Speaker:people to buy from them and convince them I experienced this
Speaker:when I was the manager of the large wireless retail store as
Speaker:well. We were constantly pushed to sell, sell, sell, use any
Speaker:tactic you can to get someone to buy a phone of gray to add a
Speaker:line to get a tablet. And some of these tactics that they
Speaker:taught,
Speaker:were not
Speaker:just did not make me feel good, I used to get in trouble all of
Speaker:the time, because I wouldn't sell products to people, if I
Speaker:couldn't see the need for it. There was a time when a woman an
Speaker:older couple came in, they were having problems with their basic
Speaker:phones, they couldn't figure out how to use them. And I was not
Speaker:the manager at this time, I was just a sales rep and I had my
Speaker:manager watching the cameras. And while I was in conversation
Speaker:with them, trying to add value to their life, trying to help
Speaker:them trying to get it so that they could be satisfied with our
Speaker:company's service, so that they continue doing business with us.
Speaker:My manager is texting me the entire time sell them a tablet,
Speaker:sell them a tablet, they have basic phones, they need a
Speaker:tablet. And in my head, I did not want to do that sales pitch.
Speaker:And we're taught, you know, when people we were taught when
Speaker:people had basic phones, that you could add a tablet for no
Speaker:additional costs monthly and yada, yada, yada. But at the end
Speaker:of the day with the taxes and fees, it did end up being more
Speaker:monthly. And I did not like that sales tactic. And so what I did
Speaker:instead is I helped them with their problem. My boss is
Speaker:blowing up my phone, watching me the cameras telling me to do all
Speaker:of this. I helped them with their problem. I mentioned a
Speaker:tablet very nonchalantly was not trying to be a soft, slimy
Speaker:salesperson, they declined, I did not push it anymore, because
Speaker:I knew that wasn't the solution for them. I knew that wasn't
Speaker:what they actually needed. And here's what happened. The next
Speaker:week, I sold five or six iPhone upgrades to a bunch of older
Speaker:women who happened to tell me I heard about you from this woman
Speaker:out my book club, she was telling me about how kind you
Speaker:were how you weren't trying to sell her on all of these things
Speaker:that she did not need. And you actually helped her with her
Speaker:problem. And so she recommended that I come to you. And the
Speaker:thing is, when these people came in, they asked for me
Speaker:specifically. That is the power of attraction marketing. Sure, I
Speaker:could have maybe sold them into a tablet and use different sales
Speaker:techniques to get them to purchase that tablet. But I knew
Speaker:that that was not the solution for them. I wouldn't be adding
Speaker:value to their life by doing that. And in so I helped them
Speaker:and then so I ended up selling
Speaker:way more
Speaker:off of just her recommendations because she knew that I wanted
Speaker:to help. I'm going to dive more into that concept later on. But
Speaker:this is the power of attraction marketing. Can you imagine
Speaker:having your ideal clients
Speaker:excuse me,
Speaker:reaching out to you every single day who are already interested
Speaker:in your product or service? What would your business to look like
Speaker:if that were true?
Speaker:No more cold calling convincing chasing excessive discounting.
Speaker:This is the path Of Attraction
Speaker:Marketing.
Speaker:Thank you for tuning in to today's episode of The becoming
Speaker:the big me podcast. If you found value in today's episode, make
Speaker:sure to leave us a review and share this episode with someone
Speaker:who needs to hear this message. That's how our podcast grows.
Speaker:Are you curious about learning more about harnessing the power
Speaker:of your subconscious mind then join the free rewire challenge
Speaker:where we'll dive deep into the subconscious mind how it works
Speaker:and give you some tangible action steps to began rewiring
Speaker:it to serve you go to bit dot Lee slash rewire challenge that
Speaker:bit.li slash rewire challenge. Until next time, I'm your host
